Mission We will make Farm Credit of Central Florida the Lender of Choice to the agricultural and rural communities by providing sound, constructive credit, as well as related services, on a timely, professional and profitable basis. Core Values Farm Credit of Central Florida has adopted the following principles to guide it in fulfilling its mission. We shall strive to: Be customer focused by providing member borrowers and other eligible persons with loan products and financially related services in an efficient and timely manner which will contribute to their economic success. Serve all eligible market segments of the agricultural industry and rural communities within the Local Service Area. Manage the business of the Association to preserve and enhance member equities by maximizing profitability in a manner consistent with law, regulations, and sound business practices. Attract, motivate, reward, and retain high-performing employees necessary for the operation of the Association. Promote the image and recognition of Farm Credit through customer relations and personal involvement in the local community, agricultural and related industry groups and organizations. Promote open communications and understanding among members, directors, and employees.